Online advertising is changing at a rapid pace. While staying on top of the latest trends is essential, chasing after fads usually provides only short-term results. And if you want to develop a long-term campaign, you’ll need a strong foundation that involves tried and true practices and tactics that have delivered excellent results and will likely continue to do the same. Digital marketing thrives on repetition and iteration, after all.
For this reason, we’ve laid out a collection of trends in digital marketing that aren’t mere fads in the industry but methods that will guarantee the desired outcome a hundred percent in 2022. Keep reading if you want to know more.
- Pay attention to search intent
As the name suggests, search intent is the purpose of the search. The goal of search engines like Google is to understand the meaning of the users’ search queries and the desired information category to deliver the most relevant results. For example, if you search for “how you can tune your guitar,” the results are likely to rank guides and other informative pieces at the top of the SERPs or search engine result pages. On the other hand, if you’re searching for “guitar lessons near you,” local SEO can be helpful.
In other words, search engines aim to optimize for people more than anything else. Many of the most sophisticated algorithms of Google, like MUM or BERT, were introduced with the goal of making it more human. And by paying attention to search intent and using appropriate digital marketing services, you’ll guide your audience much better to your website than you would have if you didn’t.
- Word-of-mouth is still relevant
Despite being an old advertising tactic, word-of-mouth remains the driving force behind the success of many brands and companies. Even in the digital world that we live in today, it can still convert prospects into paying customers. Therefore, it makes sense to leverage consumer insight. For starters, you can encourage your existing followers to write reviews about their experience with your business, products, or services and have them posted on various digital platforms like social media.
You can also tap into the power of influencer marketing. After all, consumers trust people more than they do brands, and with an influencer or two by your side, you’ll have access to demographics that you otherwise would not.
- Video content is growing in popularity
These days, many businesses are beginning to adopt videos as a content delivery method, and it’s easy to see why. When you get right down to it, most consumers would rather watch a video than read an article. While written pieces are still relevant, it makes sense to begin incorporating the new format into your campaign since it’ll enable you to reach out to more users and increase your leads.
No one can predict the future. However, by looking into the past, you can make intelligent guesses. Since businesses and marketers alike can’t afford to stand still and wait it out, they’ll need to find ways to stay on top of their marketing efforts. Make sure that you incorporate these trends into your brand’s overall strategy and pair it with proven practices with the assistance of an SEO company. It will go a long way in helping you build exposure and visibility for your enterprise for the coming year.
Ron Evan Del Rosario is a Digital Marketing specialist and a writer who enjoys writing about traveling, psychology, and digital marketing. Nearly four years ago, he accidentally stumbled into the digital marketing field. Currently, he is based in Taiwan, taking up an MBA with a marketing focus. In his free time, he enjoys karaoke, window shopping, and watching Netflix.